4Seven Competition Film

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Silver Award winner for Best Direct Response Promo at UK Promax Awards 2012.

Gold Award for “Best Promo Ever” at the Bass Awards 2013.

Channel 4 commissioned Fred & Eric to make a 20 second competition spot. Leaving the brief open for us to work out a creative we’ve always wanted to do; a live-action shoot featuring a cast of handmade objects and a gang of human controllers with impeccable timing!

Shot in one take (albeit number 38!), the creative features a near-seamless flow of cardboard and paper gadgets, which appear in time to the voice-over.

All made possible by lots of helping hands, a sliding set, strategically placed magnets, fishing wire and a hair dryer.

Don’t forget to take a peek at our ‘making of’ film in the project gallery.