Stories

Put the kettle on, your feet up and get comfy, as you settle in to enjoy storytime with F&E. Here we share stories, animation know-how, top tips and general musings from the team.

The Decline of the Arts in Education: Why Creativity Still Matters in Schools

09th Oct 2025

A short article where F&E’s Creative Director discusses the Decline of the Arts in Education: and Why Creativity Still Matters in Schools

When Stories Move: Animation in Public Awareness

06th Oct 2025

Discover how animation transforms public awareness films with clarity, empathy, and accessibility, featuring case studies from Fred & Eric.

Diversity & Representation in Animation: Why It Matters

02nd Oct 2025

Discover why diversity and representation in animation matter. Fred & Eric share how inclusive storytelling creates authentic, meaningful stories.

Case Study: John Lewis Internal Training Animation

25th Sep 2025

Discover F&E’s animated e-learning series for John Lewis; utilizing our expertise in corporate animation and character-based storytelling.

Designing for Everyone: The Importance of Accessibility in Design and Animation

26th Jun 2025

A short article exploring best practices when designing for everyone: The Importance of Accessibility in Design and Animation.

A Client’s Guide to Animation: Dos, Don’ts, and How to Get the Best Results

01st May 2025

A Client’s Guide to Animation: exploring the dos and don’ts of creating an animation for your business, in order to get the best results.

Celebrating 14 Years of Fred & Eric with a Fresh New Reel

03rd Mar 2025

Why Animated Videos Are Essential for Communicating Company Values

02nd Dec 2024

Discover why animated videos are a powerful tool for communicating company values. Learn how engaging visuals, storytelling, and emotional appeal can effectively convey your brand’s mission and ethos.

The Power of Speechless Storytelling: How to Convey Emotion Without Words

10th Oct 2024

Discover the power of speechless storytelling in animation. Learn how visual cues, sound design, and emotional metaphors can convey compelling narratives without words, with examples from Pixar, Animade, and Fred & Eric’s work with NSPCC.

Fred & Eric – A Flexible Workplace, Built by Women

03rd Oct 2024

Founded and run by three women, F&E has been shaped by the resilience and adaptability that women in the workplace have demonstrated for generations.

Animation for Good: Using Our Work to Support Charities, Non-Profits and Social Causes

18th Sep 2024

Fred & Eric discuss how they use animation to support charities and non-profits by driving awareness & inspiring change through storytelling.

Spotlight on Sarah: 10 Questions with our brilliant Managing Director, Sarah Killeen.

26th Oct 2023

Fancy a Coffee? The pros and cons of working from home and building client relationships.

02nd Aug 2023

Working from home and maintaining client relationships can be tricky. See how MD, Sarah Killen manages it for animation studio Fred & Eric

Creating consistent AI-generated character designs using text-to-image generation

12th Jun 2023

AI generated Character Design: Creating consistent AI-generated character designs using text-to-image generation tools – March 2023.

BOT lies ahead: A test of creativity in the age of AI.

22nd Mar 2023

BOT lies ahead: A test of creative writing and image making in the rapidly accelerating age of artificial intelligence.

Kinetic Typography. The art of typographic animation and our top 5 styles

22nd Jun 2022

Kinetic typography is the art of bringing words to life through animation. In this article, we explore different kinetic typography styles.

Top 5 animated films you probably haven’t seen (and should)!

19th May 2021

Fred and Eric’s picks of the top 5 animated feature films you probably haven’t seen (and definitely should).

Our top 10 animated films of all time

19th May 2021

Team Fred & Eric pick their top 10 animated films of all time. Featuring classics from Disney, Studio Ghibli, Pixar and lots more!

20 different animation styles, with examples

19th May 2021

Animation encompasses a huge range of different styles. Here’s a list featuring 20 different animation styles, with examples.

Adding subtitles to your animated video: Burnt-in or SRT’s?

11th May 2021

F&E discuss adding subtitles to your animated video. Highlighting the difference between burnt in or SRT’s.

Is animation right for a successful charity marketing campaign?

10th May 2021

Discussing if animation right for a successful Charity Marketing campaign and the power of animation as a successful communication tool.

Cel animation and showreels. How we celebrated our 10th Birthday!

18th Mar 2021

To commemorate a decade in the animation industry, F&E a brand new website and also commissioned this short cel animation.

F&E celebrate their 10th Birthday with a website relaunch!

10th Mar 2021

All female animation agency Fred & Eric ring in ten-year anniversary with website revamp and renewed commitment to core ethos.

Creating an Animation – A Step by Step Guide

11th Dec 2020

A simple step-by-step guide on how we create animations here at F&E, clarifying every step of the animation production process.

Working Vanlife

24th Nov 2020

Interview with our nomadic Head of Production discussing how she manages permanently living & working from a campervan. AKA working vanlife!

What is an Explainer Video?

29th Sep 2020

What is an explainer video? In short, they’re short animated videos that illustrate ideas and statements in engaging ways. Read more…

What is the best animated explainer style for your business?

26th Sep 2020

An animated Explainer Video is a short marketing video used to explain your company’s ethos, product or services.

Producing Patience: Sarah’s Lockdown Diaries

04th Jun 2020

Fred & Eric’s Managing Director, Sarah Killeen, discusses the highs and lows of working as a producer and juggling lock-down family life.

Creativity isn’t just for artists. Craft isn’t just for artisans.

13th Feb 2019

An article exploring the loss of craft as a creative skill. Highlighting the tangible affect on a generation of young adults.

Fred & Eric in Design Week!

07th Apr 2011

With a handmade aesthetic that is integral to its work, the fledgling design and animation studio is already finding appeal with clients.

Introducing Fred & Eric!

08th Mar 2011

Exciting new London based creative agency, Fred & Eric has officially launched with a new animation for Richard Curtis and Comic Relief.

Our Ampersand Family

17th Feb 2011

Selection of our favourite ampersands, created for Fred & Eric’s ever-changing company logo. Fred & Eric is a London based animation agency.

Our very first ampersand!

17th Feb 2011

When F&E was founded, we created a “collaborative brand”. Inviting creatives to make an ampersand, which could form an ever-changing logo.